So,what gadget did you purchase today?
by Premangsu Bhattacharya
Pardon me for being a technologically retarded person, I fail to understand which way this ‘age of innovation’ is leading the public exuberance. Technology, in the most basic sense, is committed to making lives easier…or so I have been told by people who hold positions of respect in the world of microprocessors and what-not. They fail to mention the added benefit which is intrinsically a part of their ‘loyalty programme’- converting the otherwise normal people with relatively deep pockets into a veritable showroom of sorts.
Don’t believe me ? Check this
Our brains are inversely related to the improvement in technology and other services. The more advanced the latter gets, the more primitively the former reacts. Weird,yes..but true. We are either passionately submissive, shamelessly submitting our mind to the prevalent trend and forces or we are just plain idiots who are too busy to think straight.
Case in point – E-book readers/ tablet computers/ notebooks/sub-notebooks
People are talking in the Indian market. A set of new devices has suddenly grabbed the attention of the ever anxious aam admi (common man). There is a mad rush to purchase (grab) the latest gadget in town. There are Kindle, Ipad, Pi, Galaxy Tab along with Reliance, HP and a couple of other players in this segment. They are all ‘better than the other’ and the ‘best in terms of technology and style’. Result – Conundrum. The consumers are spoilt for choice and they are not complaining either.
If you look into the seller’s psychology – it is flawless. They are being smart. People all over the world are smitten by this ‘I-want-the-latest-tablet’ bug, they are simply capitalizing on the situation. The points at which they absolutely beat the consumers can be broadly classified into –
- Brand equity – If Apple is producing it, I want to have it (In most cases). I do not need to look into the usability or the functionality of the device, just the brand logo is enough.
- Marketing – The bigwigs make the consumers belong. The sense of superiority that a consumer feels while holding a product of these cos always, always work in the favour of the giants.
- Design- These products are aesthetically designed to appeal to the consumers. These poor guys gape at them in awe and admiration and sometimes, it takes just that to sell an idea.
The buyers, on the other hand, are simply following the trend. In almost all of the cases, it can be safely assumed that no amount of concrete thought goes behind purchasing a high-end gadget. So, common sense isn’t very common, after all!
To my mind, If I own a laptop or a computer in any other form, every product listed above is useless. Why would I want to purchase an e-book reader? What is the functionality ? My laptop does a tidy job when it comes to reading e-books. I am sorry, I don’t need a Kindle. Tablet computers/e-book readers do have some advantages over its predecessors, no doubt…but they, collectively, cannot provide one solid fundamental reason to why I should definitely own these overvalued commodities…and therefore, like mentioned above, they are as useless as junk.
” Make things as simple as possible, but not simpler.” – Albert Einstein.